Top Five Digital Marketing Trends of 2020

Forward thinking and thinking out of the box is the key to succeed in digital marketing and marketing as a whole. The landscape of marketing trends is constantly changing, with every passing year the growth in internet users and social media users is growing rapidly. Along up with the trends it is important to keep pace with upcoming technology. Here are top five digital marketing trends businesses need to pay attention to in 2020.

1. Voice Search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about. In order to help you start off on the right foot with your strategy once the New year rolls around, we’ve taken a look at the digital marketing trends you need to know about in 2020.

2. Conversational Marketing will be the keyword in marketing trends of year 2020. People these days are very busy with very less time for their own, so here come the conversational marketing which will customer feedback and search trends to analyze the buying capacity and interest driven solutions will be provided. Also, live support with chatbot, customer loyalty programs and email marketing all will help the businesses to grow and convert the customer purchasing experience a better one. Conversational marketing will help the business connect with consumers with a personal touch that will surely build better relationship and will emphasis the purchase.

3. Video marketing— personalized video is a huge buzzword right now and is something that marketers not only need to take seriously but also need to get right. With hosting videos becoming easier and easier, each year sees more successful and ambitious branded videos online. Videos have become the key to engage the customers of Generation z as the attention span of this generation is very low and distractive. This approach gives brands a better understanding of what works when it comes to their videos, including the best platform, who they need to target and the content of their videos – among other factors. Interesting and fun videos are the engaging them as well as preparing their subconscious mind to get the message delivered.

4.  Artificial Intelligence - AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Businesses adopting AI in 2020 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors. Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.

5.  SEO and Search Marketing Trends

Our final blog in the series covers SEO and search trends you need to be aware of. SEO is still a backbone of marketing, but it is seeing some interesting developments in 2020, such as:

·       The importance of brand for SEM marketers

·       Multilingual SEO

·       Voice and written search

·       Integrated SEO

 Assessing exactly what you need to know about and how these trends are going to impact your digital marketing strategy, we’ve created comprehensive guides and blogs. All of these provide information on how to integrate the latest trends of digital and AI with your existing strategy.

• Lifecycle marketing
• Conversational marketing
• Insights-driven marketing
• Marketing technology
• Consumer privacy and KYC
• Digital transformation and marketing transformation

Providing you with the latest research in these areas, Dave takes you through exactly why you need to pay attention to each of these marketing trends.

• Social media marketing trends

We’ve also taken a look at the socialmedia marketing trends you need to prepare for ahead of 2020, including:

• The digital detox
• Communities on social media
• Micro and nano-influencers
• Alternative platforms
• Social media as customer service
• The continued growth of Stories

• Email marketing trends

In our email marketing trends for 2020, we’ve explored a range of things that could all impact your email marketing strategy throughout the year ahead. We’ve gathered stats and comments from industry experts covering:

• Mobile email marketing
• Email copy and design trends
• AI
• Trust in email marketing
• Data-driven email marketing

• Video marketing trends

We’ve gathered together some of the big video marketing trends you should keep an eye on too, including:

• Video personalization
• A data-first approach to video marketing
• Long-form videos
• 360-degree videos
• Integrating videos across the marketing funnel

• Pay-per-click (PPC) trends

PPC trends blog covers everything you need to know to ensure your Google Ads strategy is optimized and ready for 2020. The blog takes a look at:

• PPC automation
• The impact of AI on PPC
• Video advertising
• Amazon paid ads
• Responsive search ads

The heart of digital marketing remains the same—getting people what they want, when and where they want it—and 2020 technology is just opening new doors to get there and join us to deep dive into the big digital marketing trends for 2020 to achieve marketing success!