What is PNR ? How to check it Online?

What is PNR Status?

PNR is short name for ‘Passenger Name Record’. It is a record in the database of Indian Railways computer reservation system (IR-CRS) against which journey details for a passenger, or a group of passengers are saved.

To be specific, when a reserved railway ticket is booked for a train in Indian Railways, all the details of passengers are stored in relational database of centralized reservation system. These details are associated with a unique ten digit number. This reference number is called PNR and it is printed on the ticket.

Passenger’s personal information like name, age, gender etc. is saved in the database against this reference number. It includes columns to store booking status and current status of the ticket.  The PNR status has details of the coach and seat number and the fare paid by the passenger.

पीएनआर स्टेटस क्या है?

पीएनआर “पैसेंजर नेम रिकॉर्ड ’का संक्षिप्त नाम है। यह भारतीय रेलवे के कंप्यूटर आरक्षण प्रणाली (आईआर-सीआरएस) के डेटाबेस में एक रिकॉर्ड है, जिसके खिलाफ किसी यात्री, या यात्रियों के समूह के लिए यात्रा विवरण सहेजे जाते हैं।

विशिष्ट होने के लिए, जब भारतीय रेलवे में ट्रेन के लिए आरक्षित रेलवे टिकट बुक किया जाता है, तो यात्रियों के सभी विवरण केंद्रीयकृत आरक्षण प्रणाली के रिलेशनल डेटाबेस में संग्रहीत किए जाते हैं। ये विवरण एक अद्वितीय दस अंकों की संख्या से जुड़े हैं। इस संदर्भ संख्या को पीएनआर कहा जाता है और इसे टिकट पर मुद्रित किया जाता है।

इस संदर्भ संख्या के खिलाफ यात्री की व्यक्तिगत जानकारी जैसे नाम, आयु, लिंग आदि को डेटाबेस में सहेजा जाता है। इसमें बुकिंग की स्थिति और टिकट की वर्तमान स्थिति को संग्रहीत करने के लिए कॉलम शामिल हैं। पीएनआर स्थिति में कोच और सीट संख्या और यात्री द्वारा भुगतान किया गया किराया का विवरण है।

जैसा कि हम जानते हैं कि हर ट्रेन में सीमित संख्या में सीटें होती हैं, कभी-कभी किसी को एक आरक्षित आरक्षित टिकट नहीं मिल सकता है। ऐसे (W / L) टिकटों की बुकिंग की स्थिति तब रद्द हो जाती है जब रद्दीकरण के कारण आरक्षित सीटों की कोई उपलब्धता होती है। इस नई वर्तमान आरक्षण स्थिति को आमतौर पर पीएनआर स्थिति के रूप में जाना जाता है।

What is PNR ? How to check it Online?

What is PNR Status?

PNR is short name for ‘Passenger Name Record’. It is a record in the database of Indian Railways computer reservation system (IR-CRS) against which journey details for a passenger, or a group of passengers are saved. To get updated status do visit: http://www.pnrupdate.com/

What is PNR ? How to check it Online?

What is PNR Status?

PNR is short name for ‘Passenger Name Record’. It is a record in the database of Indian Railways computer reservation system (IR-CRS) against which journey details for a passenger, or a group of passengers are saved. To get updated status do visit: http://www.pnrupdate.com/

Top Five Digital Marketing Trends of 2020

Forward thinking and thinking out of the box is the key to succeed in digital marketing and marketing as a whole. The landscape of marketing trends is constantly changing, with every passing year the growth in internet users and social media users is growing rapidly. Along up with the trends it is important to keep pace with upcoming technology. Here are top five digital marketing trends businesses need to pay attention to in 2020.

1. Voice Search is going to account for over 50% of the search queries next year but all of that stuff has already been talked about. In order to help you start off on the right foot with your strategy once the New year rolls around, we’ve taken a look at the digital marketing trends you need to know about in 2020.

2. Conversational Marketing will be the keyword in marketing trends of year 2020. People these days are very busy with very less time for their own, so here come the conversational marketing which will customer feedback and search trends to analyze the buying capacity and interest driven solutions will be provided. Also, live support with chatbot, customer loyalty programs and email marketing all will help the businesses to grow and convert the customer purchasing experience a better one. Conversational marketing will help the business connect with consumers with a personal touch that will surely build better relationship and will emphasis the purchase.

3. Video marketing— personalized video is a huge buzzword right now and is something that marketers not only need to take seriously but also need to get right. With hosting videos becoming easier and easier, each year sees more successful and ambitious branded videos online. Videos have become the key to engage the customers of Generation z as the attention span of this generation is very low and distractive. This approach gives brands a better understanding of what works when it comes to their videos, including the best platform, who they need to target and the content of their videos – among other factors. Interesting and fun videos are the engaging them as well as preparing their subconscious mind to get the message delivered.

4.  Artificial Intelligence - AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services. Businesses adopting AI in 2020 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors. Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.

5.  SEO and Search Marketing Trends

Our final blog in the series covers SEO and search trends you need to be aware of. SEO is still a backbone of marketing, but it is seeing some interesting developments in 2020, such as:

·       The importance of brand for SEM marketers

·       Multilingual SEO

·       Voice and written search

·       Integrated SEO

 Assessing exactly what you need to know about and how these trends are going to impact your digital marketing strategy, we’ve created comprehensive guides and blogs. All of these provide information on how to integrate the latest trends of digital and AI with your existing strategy.

• Lifecycle marketing
• Conversational marketing
• Insights-driven marketing
• Marketing technology
• Consumer privacy and KYC
• Digital transformation and marketing transformation

Providing you with the latest research in these areas, Dave takes you through exactly why you need to pay attention to each of these marketing trends.

• Social media marketing trends

We’ve also taken a look at the socialmedia marketing trends you need to prepare for ahead of 2020, including:

• The digital detox
• Communities on social media
• Micro and nano-influencers
• Alternative platforms
• Social media as customer service
• The continued growth of Stories

• Email marketing trends

In our email marketing trends for 2020, we’ve explored a range of things that could all impact your email marketing strategy throughout the year ahead. We’ve gathered stats and comments from industry experts covering:

• Mobile email marketing
• Email copy and design trends
• AI
• Trust in email marketing
• Data-driven email marketing

• Video marketing trends

We’ve gathered together some of the big video marketing trends you should keep an eye on too, including:

• Video personalization
• A data-first approach to video marketing
• Long-form videos
• 360-degree videos
• Integrating videos across the marketing funnel

• Pay-per-click (PPC) trends

PPC trends blog covers everything you need to know to ensure your Google Ads strategy is optimized and ready for 2020. The blog takes a look at:

• PPC automation
• The impact of AI on PPC
• Video advertising
• Amazon paid ads
• Responsive search ads

The heart of digital marketing remains the same—getting people what they want, when and where they want it—and 2020 technology is just opening new doors to get there and join us to deep dive into the big digital marketing trends for 2020 to achieve marketing success!

TikTok Ads - Generation Z Advertising Tool

Generation Z means audience age group between 4 to 24 years, the youngest generation who is becoming the decision makers of the country and the society. Generation z has been raised on the internet and social media, they are true influencers, it is proven that they cannot be sold products they can only be sold experiences. For this, Video content is key. A Google Survey revealed that YouTube & TikTok are the ultimate platforms Generation Z turn to when they want to be cheered up or entertained. Here comes, TikTok being one of the most popular apps in India, advertising on TikTok offers brands a massive reach and unparalleled engagement level. TikTok advertising is comparatively less uncluttered than its counterparts Instagram and Facebook. With video becoming the most impactful content form at, video advertising are taking over digital advertising in India. The most remarkable feature of TikTok video advertising is that TikTok advertising is the only video advertising option available at Cost Per Click (CPC) model.

Tiktok Ads are user-generated content which is the next big thing within the online marketing place. This customized approach is extremely helpful to get new generation audience and strengthens the Brand engagement. TikTok is an app for iOS and Android within which users can create and share 15-second videos. It works like most social media apps with followers who like and comment on content. TikTok was launched in China in 2016 under the name “Douyin.” it had been rebranded as TikTok for a global market a year later. Today, it’s among the fastest-growing apps on the market, regularly ranking within the top three spots of free downloads in the Apple Store. Its parent company, ByteDance, merged TikTok with the favored musical.ly app to build a broader user base. The TikTok name was kept, but all of musical.ly’s content was brought into TikTok.

Tiktok is known for making life relaxing and enjoyable. Tiktok is the next Snapchat or Instagram. It has the most youngest crowd. The advertisement should be on the most crowded place and now a days the Tiktok is the busiest, crowded and the most rocking and happening place. The marketing giants of several businesses are using Tiktok Ads‘s “#challenge” concept by creating their own challenges, also they are providing new and interesting music so that users can interact and participate with promotion for brand building, also they are using user generated videos for further promotion and making win big prizes which is actually grabbing the attention of quality users. Thus for businesses, this can be a good time to build a user base and enjoy organic advertising techniques to show off your products or services. Issue a #challenge to your followers showcasing the product. To get some valuable ideas for marketing and content across other platforms. . Authenticity is a great marketing strategy.

Tiktok provides Lip-syncing videos that are the most popular, but so are short videos of parkour moves, band promotion, magic tricks and other stunts. One of the best features of TikTok is its editing tools, giving users resources to create fun videos. It has some interesting features, such as the ability to record your reaction to a video while you’re watching it. Users can also record a video of their own using the audio from another video.

Currently, one of the major features of TikTok is that there isn’t advertising or methods for monetization. It makes the user experience more relaxed and enjoyable. That’s not to say that the app won’t move in that direction at some point, because it can’t be free forever.

Generation Z is widely recognized as the next consumer powerhouse. It will make up about 40 percent of all consumers by 2020. To target this wide group of consumers, following are some of the unique features that make TikTok a readymade platform for targeted advertising:

1. Massive reach and unmatched engagement: There are presently more than 120 million monthly active users for TikTok who spend more than 30 minutes every day. This level of engagement can be attributed to the short duration of video, high entertainment quotient as well as a no-judgment environment. All these factor combines makes TikTok video advertising enticing for brands.
2. Focused mainly on performance: Video advertising till date has been limited to brand awareness campaigns. TikTok advertising is performance focused and works on CPC model as well. The biggest advantage of TikTok advertising is that the video ads play in between videos which are short as compared to in-video advertising in case of other OTTs.
3. Young audience: More than 80% TikTok users in India are of Generation z that is below 30 years of age. Majority of them reside in Tier 2 and Tier 3 cities, where  before Tiktok targeting was challenging.
4. Relatively organized platform: TikTok advertising is a newly-launched platform and yet to achieve its full potential. This would give brands an uncluttered environment for advertising.

TikTok Advertising offers several filters to the advertisers that helps them to fine-tune their targeting:

TikTok Advertising Targeting Options

1. Demographics: TikTok advertising enables advertisers to target audience from a specific state/city, gender and age group.
2. Device Specific: Advertisers can target audience on TikTok based on OS or device value. 
3. Language: Apart from Hindi and English, advertisers have several Indian languages to select from.
4.  Interest: Advertisers can target their target audience on basis of their interest like technology, food and beverages, fashion and lifestyle etc.
5. Time: Audience can be targeted based on time of advertising.

Amount to be spent for TikTok Advertising

TikTok video advertising rates are determined by the pricing model selected. TikTok advertising rates are available in Cost Per Mille (CPM), Cost Per Click (CPC) as well as Cost Per View (CPV) basis. Advertisers can check the TikTok advertising rates under the tab “Media Options and Pricing”.

Tiktok is one of the fastest-growing social media platforms in the world. So, Tiktok Ads are the future of 2020 advertising. Out of 700 million users of the app globally, around 200 million are Indians. TikTok has seen a phenomenal rise in the Indian market recently.
It has a strong base in the local market which allows marketers to reach out to small cities and towns. “The content on TikTok is so insanely creative and user-driven. It’s not like Snapchat or Instagram. People go all out to create these videos. It’s more of a performance platform than a social media platform. TikTok fulfills the creative needs of its users – amateurs and professionals alike, who use the platform to showcase their talent or simply to delight themselves with entertaining content.

Before advertising Brands on TikTok one must keep the following key points in focus:

• If your target audience is Gen Z or even millennials, you need to add TikTok to your advertising bouquet. As the attention span of Gen z is less than a minute, so an unique and short video can do the best to grab their focus.
• Advertising on TikTok requires a fun (or quirky) element to fit the content needs of TikTok users better.
• Videos with punch lines, dramatic moments, trending tracks are more likely to get viral.
• No idea or set-up is too goofy to put up on TikTok. TikTok users better connect and engage with content that seems real, original, and relatable.
• Although, TikTok users are willing to commit less time on ‘one’ video; they are willing to explore similar content and get inspired. So, apart from fun content, content that can inspire them appeals to them.

#Facts of TikTok